With over ten years of experience, I have contributed to 200M+ app downloads and $1B+ in subscription revenue across various organizations.
Showcasing My Impact
A Journey Through Successful Growth and Marketing Endeavors
Disney+
Conceptualized data initiatives for Hulu, Star+, Disney+, and ESPN+ products with over 200 Million Subscribers
Guess Jeans
Introduced two new mobile apps that led to a $1.8M incremental revenue, 60% Cart Abandonment Conversion.
Universal Music Group
Implemented CDP across the US & international labels (Justin Beiber, Taylor Swift, and 2000+ other artists websites)
21st Century Fox
Improved Fox Now Push Engagement by 3X in 4 months., and 85% Trial to Paid Conversions for Fox Nation.
Early Growth Mentor
Taught over a dozen professional business workshops and spoken at over 80 conferences and universities in the U.S. and overseas.
Forbes
Contributor and council member with 15 published articles, and 50+ notable mentions
I am a seasoned product and marketing executive with a proven track record of driving revenue, achieving outstanding results in customer growth, and leading cutting-edge marketing strategies.
Little about me
In my personal life, I am an avid traveler, having visited and lived in 16 countries and various states within the US. These experiences have given me a deep understanding of Global Marketing. I currently reside in Los Angeles with my wife and daughter.
As a well-rounded marketing technology leader,
I hold a CS degree major in Telecommunication and a Master's in Digital Innovation. My unique blend of analytics, technology management, product management, and marketing experience helps me make a real impact on the businesses I work with.
My past achievements include impressive results at Guess.com ($20M in 12 months),
T-Mobile (30,000 App Installs for Guess Jeans in 24 hours), and
Disney (Migration from 21CF in 4 months), among others.
I am also a Forbes contributor, with 20+ published articles to my name.
My past achievements
My professional journey has taken me through multiple leading companies and roles, including:
Universal Music Group: Leading CDP platform requirements, solutions, and strategy.
Disney's Fox $71.3B acquisition: Building core customer journeys for 21st Century Fox, which later became the foundation of Disney+.
Guess.com: Leading the Mobile Marketing team and driving growth, activation, retention, and CRM strategy.
Bay Area startups: Heading growth and driving global brand awareness using Humanistic Automation.
